Hey there lovely readers, how’s that LinkedIn profile looking now? Did you jump in and kick start or fine-tune the five primary areas of real-estate as discussed in my previous post? Well done! Now, given there are 610 million members on LinkedIn, you’ll be wanting to stand out now, won’t you? Well then – let’s refine the ‘About’ section – your very own personal advertisement.

Jobseeker?

Use the ‘About’ section to discuss your professional, technical and personal skills, your industry experience. Make sure the first sentence encapsulates your offer as this is the only sentence your reader sees. Make it memorable enough to encourage ‘click bate’, inspiring them to click ‘more’ and read on. Use bullet points for added emphasis as well as a short narrative describing your career and details on how to contact you (email address and phone number in international dialling format)

Passive jobseeker?

Start with ‘Specialist in….’ again discuss those professional, technical and personal skills and industry experience, coupled with a short narrative describing your career. Sign off with ‘Invitations to connect and enquiries welcome’ and details on how to contact you.

Freelance or consulting opportunity seeker?

Discuss how you can help your audience, whom your typical clients are and be sure to include actual, quantifiable results. Proof that you can make a difference for them, should they wish to engage you. Provide details on how they can see your full offering and ways they can contact you or lodge an enquiry. Including a short narrative on your background and what excited you to consulting will further engage your audience.

Senior Executive?

Here your profile will focus on the business for it will be read by staff and stakeholders, the media, your peers and your competitors. Position your value well, and don’t be afraid to add insight into yourself as a person to help people relate to you. 

Third-person versus first? C Suite executives may require a more formal profile however, for the majority, personalising your summary makes you much more – well – personable.