CV

Krug Champers to Resume self sufficiency

Hello lovely readers. You know what? Having now helped over 10,000 transitioning candidates develop effective personal branding strategies and campaigns to drive career success, it’s a given that I’ve seen a few resumes along the way. As a result, friends often ask if I might review their resumes as well. Now to be honest, after a day coaching folk on how to take their resumes from bog standard to kick ass, attention-grabbing, strength marketing, scan-bot loving documents, it’s kind of the last thing I want to be doing in my leisure time! Unless your reward for my efforts involves a crate of Krug Private Cuvée Champers, an extended holiday in Bora Bora and a bevvy of gorgeous…oh sorry, where was I?

Let me offer you a five-step editing plan that will help you take your resume from okay to pretty damn impressive without that expense…you’re welcome!

Editing is more than just giving your resume a once-over to eliminate egregious typos and grammar mistakes. It’s about looking at it with a critical eye, then making changes to ensure it’s the best it can be. And that’s what you want for your resume, right? Sooo..first up:

1: Consider the Resume’s Aim

On that first read, ignore typos and formatting and think about the overall message your resume is sending. From the top down, ask yourself the following:

Contact details:

• Is my email address professional? (‘sexybeast@hotmail.com’ just won’t do ok?)
• Have I added my LinkedIn URL below my email address and mobile number?

Insider tip – Hotmail addresses have a propensity for landing in the junk mail folder – consider an alternative such as Gmail, outlook etc., just for your marketing purposes

Executive Summary:

• Does my summary start with my ‘functional title’ e.g. ‘Sales Executive’ with expertise in….’
• Does my title follow with skills as they relate to the expectations of the job for which I’m applying?
• Does it summarise the actual strengths and experience I’ve articulated in the body of the resume?
• Does my summary sell me well enough to entice the reader to read more?

Insider tip: Summary should ‘summarise’ strengths depicted in the body of the resume and vice versa.

Career History:

• What makes my experience stand out amongst similarly experienced candidates?
• Are there gaps between the experience on the pages and experience required for the job?
• If so, what can I add to supplement those gaps?
• Are my responsibilities nicely summarised in a tidy three line job scope sentence?
• Do my achievements demonstrate what I did with my responsibilities that made a difference in my past jobs?
• Do my accomplishments answer the critical questions – ‘Why? (Challenge) How? (Actions) and So What? (Results)
• Have I quantified results as proof of outcomes?
• Have I started each achievement with an action verb?
• Have I edited my accomplishments back to sharp three line sentences?
• No more than 10-12 years history included?

Education/Professional Development:

• Have I included the name of the institutes from which I gained my formal qualifications?
• And listed the most relevant professional development courses I’ve attended?

And…
• Is there anything in the document that doesn’t need to be, such as photos, fancy graphics, hobbies, date of birth, marital status?
• Does the overall text sell me as the perfect candidate for the role?

Insider tip: Quantify the results in achievements where possible. The critical difference between an average resume and a brilliant one.

2: Scrutinize

Now to editing. Walk through your resume again and look at every section, every sentence, and every word and determine if there’s a better way to get your point across:

• Is this the most robust possible language I can use?
• Can anything be said more clearly? Or in fewer words?
• Have I used technical language that someone outside my company or industry might not understand?
• Have my acronyms been spelt out? (Don’t assume the reader will understand them)
• Are there any words I’ve used repeatedly? Can they be replaced with more creative language?

Insider tip: Send your resume to your selected referees, ask them for feedback and adjust accordingly, after all, they’ll be the ones substantiating your claims when called for a reference.

3: Double Check Facts and Stats

Now review your resume again, this time asking yourself:

• Are the companies I’ve worked for named the same thing today?
• Are my position titles accurate?
• Are my employment dates correct?
• Are the stats I’ve used to describe increases, budgets, savings and achievements (reasonably) accurate?

Insider tip: Another reason to seek referee feedback. The facts need to weigh up with their recall.

4: Double Proofread

You can review your document for hours and still fail to notice that you’ve used ‘lead’ instead of ‘led’, ‘there’ instead of ‘their’, ‘manger’ instead of ‘manager’. Don’t rely on Spellcheck alone. Proofreading one last time is a step you can’t neglect. More questions to ask:

• Are there any typos? Wrong word usage?
• Do each of my bullet points end with a period (or not)? Either is fine, be consistent.
• Are my commas in the right place?
• Is my sentence structure grammatically consistent?
• Is everything written in past tense?
• Have I removed all personal pronouns, e.g. ‘I’, ‘we’, ‘our’?
• Are the pages numbered in the footer?
• Is my name on each page in the header?

Insider tip: When proofreading, it’s helpful to read your resume from the bottom up. Again, have someone you trust review for grammar and consistency.

5: Aesthetic Appeal

Now it’s time to give it a final once-over with a designer’s eye, considering:

• Does each page look visually appealing?
• Are the pages overly cluttered?• The font too small? Difficult to read?
• Bullet points used for easy readability?
• Do the headings stand out?
• Is the font size and formatting for each section consistent?
• Does the layout make sense?
• No more than three pages max?

Insider Tip: Avoid templates with fancy symbols, fonts and layouts – they are the bain of recruiter’s lives for they’re challenging to extrapolate info from and the scanbots can’t always parse the necessary info that will get you to the ‘read’ pile.

Editing your resume to ensure it’s sharp and focused, sells you effectively and is error free can be exciting, challenging and rewarding all in one. Why? It reminds you of just how much you’ve accomplished in your career. And that boosts your confidence. Which in turn better prepares you for typical behavioural interviews. And the opportunity to negotiate salary because you now know your worth. And ultimately it can land you that job!

Oh! And if you need someone to share your celebratory Champers with, you know where to find me!

Six savvy LinkedIn profile suggestions…

As a career management consultant, an integral part of my work involves coaching candidates to develop and manage their ‘brand’ in the market place. This includes having a sharp, tailored, current Resume. Once completed, I then encourage them to use extracts to create or update their LinkedIn profile to keep the message consistent.

Do you have a profile but not an up to date Resume? Well there might just be an exciting career opportunity waiting around the corner so why wait? Found this excellent article penned by Gerrit Hall (CEO – RezScore) with excellent tips to consider before you go the ‘cut and paste’ route. Verbatim as follows:

Many people think their LinkedIn profiles and their resumes are interchangeable, but you should not send your entire LinkedIn profile into a potential employer and expect to land an interview. While there is the LinkedIn Resume Builder, all that does is reformat your existing profile into a resume — it’s not tailored enough to show the value you could bring to the specific job you’re applying for.

Sure, LinkedIn and your resume have a lot in common. They both include your professional summary, experience, skills, contact information, education and important links. But beyond that, there are plenty of things your LinkedIn profile has that need to stay clear of your resume.

1. All of Your Experience

That job you held in high school is likely not applicable to your career path five years post-graduation, so don’t include it on your resume. The jobs you display on your resume should be relevant to the position you’re applying for, so show potential employers your pertinent accomplishments and results at each position in the bullet points. A resume should be much more focused towards a particular role than your profile. Think of your LinkedIn profile as your “master resume,” and then pull the most relevant information from it to build a resume for each position you apply for.

For example, if you were applying for a job in social media, you’d want to include your internship at a local news station where you helped create a Facebook Page for the company. However, you don’t want to list your high school position where you worked at an after-school care facility.

2. Publications

It’s true that a potential employer might want to see your work portfolio or samples, but including links to everything you’ve ever written on your resume is unnecessary. Keeping track of these on your LinkedIn profile can be helpful, though, particularly when the employer asks for links to your previous work or writing samples on the application. Instead of including links to everything you’ve done, simply provide a link to your LinkedIn profile or online portfolio on your resume (or in your email signature) to allow employers to check it out on their own time.

3. Recommendations

Yes, you need to have references handy for moving forward in the hiring process, but it’s not necessary to take up space on your resume with phrases such as “References available upon request.” Employers expect this, so there is no need to say it — much less include any recommendations. It’s common for employers to ask for these further along in the hiring process anyway, though some may require it on the job application.

4. Interests

While it’s great to let your networking connections see your interests on LinkedIn, a potential employer does not need to know that you enjoy playing basketball if you’re applying for a job in IT. The same goes for your love for cooking if your career path isn’t related to anything culinary. Leave out the talk about your interests in social media -– if the recruiter checks out your profiles, he’ll likely learn about your hobbies and favorite sports teams through the content you’ve shared.

5. Birthday

Age discrimination is a worry among job seekers, whether they’re more experienced or fresh out of college. While it can be helpful for LinkedIn contacts to know when to send you a birthday wish, you do not need to include any personal information, such as your age or birthday, on your resume. Instead, you want to highlight your experience and skills to show the employer why you’re a good fit for the opening, regardless of how old you are — which means providing a compelling (yet concise) resume.

6. Marital Status

Your personal life is your personal life. Whether you’re married or single should not affect your ability to do the job, so don’t give employers more insight into your personal business than necessary. Although job seekers who are used to creating a curriculum vitae (CV) might typically include personal information, such as marital status, place of birth or their spouse’s name, it is not appropriate to include this detailed information on your resume.

Thanks Gerrit!

Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Connect with Gerrit and RezScore on Facebook and Twitter.

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