1. A Personal Branding Statement
Concise and to the point, a personal branding statement shows who you are and what you have to offer. As you develop your statement, think about the following:
- What are you good at, passionate about and thoroughly enjoy doing? (skill + interest = strength)
- What makes you stand out from your peers? e.g. Your bubbly personality? Your ability to communicate complex things in simple language? Your problem-solving skills? Your eye for finding smarter ways to tackle tasks? Your ‘can-do’ attitude?
- How do you want to make a difference? What superpowers have you used in your past and present roles and how have they benefited employers and clients?
What do others say that you do exceptionally well?
- What were the most important work-related projects that you completed – how did you master them? Did you collaborate with others? Have to be resourceful? Take risks? Did you have to be creative and think of new approaches, come up with new solutions? Use your network? Now identify three attributes that are common to the way you completed the projects.
Once determined you’re almost there. Compose that line and pop it above your Career Summary in your Resume, under your name in your LinkedIn profile, in the LinkedIn summary, your Facebook, Twitter, under your email signature, etc.
2. Backup that Statement
Until you have proof, your personal brand is merely hearsay. Think about all the times you used those attributes and jot down the challenges/situations you were addressing; the specific actions you took to address them and the quantifiable outcome of those actions. You now have yourself a few fantastic achievements to back up your brand statement. Add these to your Resume, LinkedIn summary, etc.
Now that you know how your brand looks and feels, it’s time for an audit! Enter Google. Search your name and see who shares it. If your name is common, consider using your middle initial or middle name. From there, push yourself to Google’s first page and ahead of that competition by building your brand through content on other platforms such as Google+, Instagram and Facebook Page, always with your branding byline included in your profile summary. The more active you are on your social media platforms the closer you will appear at the top. Using a consistent profile picture helps, too.
4. Consider a Personal Website
Having a personal website is not only one of the best ways to rank your name on Google; it also looks professional in your email signature and on your social media profile. It doesn’t need to be content rich. A simple site with content similar to your resume with links to other social platforms and a short bio is enough. Over time you can add a blog or a Twitter feed, YouTube links, publishes papers, anything relevant to supporting your brand message. You can also add some lines about your personal life – it gives people something to connect with instantly. Here’s mine Jane Telford
5. Add (focused) value
Now that your brand is taking shape, the fastest way to establish yourself as an expert in your world of work is to share articles aligned with your brand message. You can do this by following Influencers, Channels and Media in LinkedIn. Be picky about the things you post, consistent in your chosen fields of interest and conscientious of the value you can provide your connections. Content that not only shows your expertise but also is of interest to your (potential) followers. Where possible, select a nugget that interested you in the article and comment as you share. Much more personable than merely on-sharing.
Now the brand has been established, has been backed up with proof and further reinforced through content sharing on social media sites, being an actual contributing author can add further value to your brand. Consider using the blog application on social media platforms or even creating your own and using a savvy application to share your content automatically across all your social media platforms.
These are the steps that will help you to build your personal brand. It takes consistency and ongoing “construction” to keep the flame under your brand alight, but once you set up the basics, the brand will work for you and open new doors!
Last but not least – you can take a look at strong personal brands like Richard Branson, Andy Foote, Lets Grow, for inspiration. If you are my candidate and reading this, we are already well on the way to building a strong personal brand for that’s my expertise, my personal brand in action. We just need your story to be told right and in a unique way! Your personal brand – sharp, focused and most importantly, visible!
If you’d like to connect with me, you can find me here: LinkedIn: Jane Telford